BRAND EVANGELISTS FOR BEAUTY LIMITED

Accounts Submitted 22 Oct 2025

Confirmation Statement Submitted 6 Jun 2025

Net assets £20.68M £5.43M 2023 year on year

Total assets £38.15M £1.44M 2023 year on year

Total Liabilities £17.47M £6.87M 2023 year on year

Charges 4

3 outstanding 1 satisfied

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Contact & Details

Contact

Update Details

Registered Address

3rd Floor 1 Ashley Road Altrincham Cheshire WA14 2DT United Kingdom

Office ()

Nottingham, Nottingham, United Kingdom, Europe

ask@theinkeylist.co.uk

Website

theinkeylist.com

Credit Report

Discover BRAND EVANGELISTS FOR BEAUTY LIMITED's Credit Score, limit, and payment likelihood.

Mutual Companies

See All Mutual Companies

Financials

Period 1 Jan → 31 Dec 2023

Type Total Exemption Full

Next accounts 31 December 2024

Due by 30 September 2025 9 months

Net Assets, Total Assets & Total Liabilities (2020–2023)

Cash in Bank

£4.03M

Increased by £3.72M (+1177%)

Net Assets

£20.68M

Increased by £5.43M (+36%)

Total Liabilities

£17.47M

Decreased by £6.87M (-28%)

Turnover

£75.23M

Increased by £12.23M (+19%)

Employees

130

Increased by 18 (+16%)

Debt Ratio

46%

Decreased by 15 (-25%)

Financial History

Revenue, profit, EBITDA and key financial figures

	2023 Dec Year End	2022 Dec Year End
P&L
Revenue	£142.3M	£128.7M
Gross Profit	£48.2M	£43.1M
Operating Profit	£22.4M	£19.8M
Net Profit	£18.1M	£15.9M
EBITDA	£31.5M	£28.2M
Assets
Cash	£24.7M	£21.3M
Total Assets	£89.4M	£82.1M
Liabilities
Total Liabilities	£45.2M	£41.8M
Key Metrics
Employees	1,247	1,156

Latest Revenue

£142.3M

Latest EBITDA

£31.5M

Cash Position

£24.7M

Funding

Fundraising & Grants

No fundraising or grants recorded

Investors (0)

No investor information available

Share Capital

Share allotments and capital structure

4 Allotments 280,353 Shares £20.87m Total

Date From	Share Class	Shares Allotted	Amount Raised	Price/Share
30 Mar 2023	SERIES B-2 CONVERTIBLE PREFERRED SHARES	32,794	£5.27m	£160.697
3 Dec 2021	SERIES B CONVERTIBLE PREFERRED	62,228	£10.00m	£160.697
3 Dec 2021	SERIES B CONVERTIBLE PREFERRED	185,010	£3.90m	£21.074
19 Jan 2018	SERIES A CONVERTIBLE PREFERRED	321	£1.70m	£5k

Officers

5 active 4 resigned

Show resigned officers

						Status
Colette Laxton	Director	British	England	39	19 Jan 2018	Active
Mark Curry	Director	British	United Kingdom	44	24 May 2017	Active
Oakwood Corporate Secretary Limited	Corporate-secretary	United Kingdom	Unknown	—	4 Apr 2023	Active
Olivier Gilbert Garel	Director	French	United Kingdom	57	19 Jan 2018	Active
Rachel Susan Harris	Director	British	England	56	19 Jan 2018	Active

Shareholders

Shareholders (10)


Twenty Nine Capital Partners (general Partner) Limited (as General Partner Of Twenty Nine Capital Partners L.p.)	16.8%	360,000	Ordinary A	5 Jun 2023
Twenty Nine Capital Partners (general Partner) Limited (as General Partner Of Twenty Nine Capital Partners L.p.)	8.6%	185,010	Series B-1 Convertible Preferred Shares	5 Jun 2023
Twenty Nine Capital Partners (general Partner) Limited (as General Partner Of Twenty Nine Capital Partners L.p.)	1.3%	27,194	Series B-2 Convertible Preferred Shares	5 Jun 2023

Persons with Significant Control

Persons with Significant Control (1)

1 Active 2 Ceased

Twenty Nine Capital Partners (general Partner) Limited

United Kingdom

Active

Notified 30 Nov 2021

Nature of Control

Ownership Of Shares 50 To 75 Percent
Voting Rights 50 To 75 Percent
Right To Appoint And Remove Directors

John Mills Limited

Ceased 24 Jan 2019

Ceased

Unilever Ventures General Partner Limited

Ceased 30 Nov 2021

Ceased

See All Controllers

Group Structure

TWENTY NINE CAPITAL PARTNERS (GENERAL PARTNER) LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

UNILEVER U.K. HOLDINGS LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

UNILEVER PLC united kingdom

BRAND EVANGELISTS FOR BEAUTY LIMITED Current Company

Charges

3 outstanding 1 satisfied

Documents

Company Filings

Date	Category	Description	Document
22 Oct 2025	Accounts	Annual accounts made up to 2024-12-31	View(45 pages)
6 Jun 2025	Officers	Change to director Ms Rachel Susan Harris on 2024-08-05	View(2 pages)
6 Jun 2025	Confirmation Statement	Confirmation statement made on 2025-05-23 with no updates	View(3 pages)
6 Jun 2025	Officers	Change to director Mr Olivier Gilbert Garel on 2024-08-05	View(2 pages)
22 May 2025	Officers	Termination of James Clifford Stuart Rowlands as director on 2025-05-07	View(1 page)