I SAW IT FIRST LIMITED

Active Mansfield

Retail sale of clothing in specialised stores

0 employees website.com
Supply chain, manufacturing and commerce models E-commerce & direct-to-consumer Retail sale of clothing in specialised stores
I

I SAW IT FIRST LIMITED

Retail sale of clothing in specialised stores

Founded 17 May 2016 Active Mansfield, England 0 employees website.com
Supply chain, manufacturing and commerce models E-commerce & direct-to-consumer Retail sale of clothing in specialised stores

Previous Company Names

I SAW IT FIRST LONDON LTD 7 Apr 2017 — 5 Jun 2017
ISIF (UK) LTD 17 May 2016 — 7 Apr 2017
Accounts Submitted 3 Feb 2026 Next due 31 Jan 2027 8 months remaining
Confirmation Submitted 27 Jan 2026 Next due 7 Feb 2027 8 months remaining
Net assets £-10M £1M 2025 year on year
Total assets £340K £705K 2025 year on year
Total Liabilities £11M £367K 2025 year on year
Charges 1
1 outstanding

Contact & Details

Contact

Registered Address

Unit A Brook Park East Road Shirebrook Mansfield NG20 8RY England

Website

www.example.com

Full company profile for I SAW IT FIRST LIMITED (10184572), an active supply chain, manufacturing and commerce models company based in Mansfield, England. Incorporated 17 May 2016. Retail sale of clothing in specialised stores. View financials, directors, shareholders, and filings.

Business Summary

This company specializes in providing innovative solutions and services across multiple sectors.

Products & Services

consulting software analytics integration

Reports

Credit Report

In-depth credit score, financial analysis, risk assessment and company intelligence.

Financials

Financials

Period 28 Apr → 27 Apr 2025
Type full
Next accounts 30 Apr 2026
Due by 31 Jan 2027 8 months remaining

Balance Sheet & P&L (2017–2025)

Cash in Bank

£2.00k

Decreased by £17.00k (-89%)

Net Assets

-£10.41M

Decreased by £1.07M (-11%)

Total Liabilities

£10.75M

Increased by £367.00k (+4%)

Turnover

£39.00k

Decreased by £266.00k (-87%)

Employees

N/A

Decreased by 5 (-100%)

Debt Ratio

3162%

Increased by 2168 (+218%)

Financial History

Revenue, profit, EBITDA and key financial figures

2025
27 Apr Year End
2024
28 Apr Year End
P&L
Revenue
£142.3M
£128.7M
Gross Profit
£48.2M
£43.1M
Operating Profit
£22.4M
£19.8M
Net Profit
£18.1M
£15.9M
EBITDA
£31.5M
£28.2M
Assets
Cash
£24.7M
£21.3M
Total Assets
£89.4M
£82.1M
Liabilities
Total Liabilities
£45.2M
£41.8M
Key Metrics
Employees
1,247
1,156
Latest Revenue
£142.3M
Latest EBITDA
£31.5M
Cash Position
£24.7M

Funding

Fundraising & Grants

Funding Rounds 1

Investors (1)

Investor NameInvestor SinceParticipating Rounds
Investor 1Jul 2022Acquisition

Share Capital

Share Capital

Share allotments and capital structure

7 Allotments 2,414,504,055 Shares £24.00m Total
Date FromShare ClassShares AllottedAmount RaisedPrice/Share
27 Jul 20224,177,014£41.77£0
21 May 20217,546,152£75.462£0
3 Jun 20202,440,062£24.401£0
20 Feb 2020900,000,000£9.00m£0.01
8 Aug 2019172,414£1.724£0

Officers

Officers

2 active 1 resigned
Status
Adam Lee MooreDirectorBritishEngland395 Dec 2024Active
Alastair Peter Orford DickDirectorBritishUnited Kingdom4224 Jul 2024Active

Shareholders

Shareholders (1)

Sportsdirect.com Retail Limited
100.0%

Persons with Significant Control

Persons with Significant Control (2)

2 Active 3 Ceased
Active
Notified 27 Jul 2022
Nature of Control
  • Ownership Of Shares 75 To 100 Percent,voting Rights 75 To 100 Percent
Notified 27 Jul 2022
Nature of Control
  • Ownership Of Shares 75 To 100 Percent
  • Voting Rights 75 To 100 Percent

Jalaludin Abdulla Bhanji Kamani

Ceased 27 Jul 2022

Ceased

M&r Developments Limited

Ceased 30 Jul 2021

Ceased

Zeenal Patel

Ceased 10 Sept 2021

Ceased

Group Structure

Group Structure

FRASERS GROUP PLC united kingdom
I SAW IT FIRST LIMITED Current Company
GLAMOUFLAGE LTD. united kingdom
ISAW LIMITED united kingdom
DEBUT MENSWEAR LTD united kingdom

Charges

Charges

1 outstanding

Properties

Properties

0 total

No related properties

Documents

Company Filings

DateCategoryDescriptionDocument
15 Apr 2026Persons With Significant ControlChange to Sportsdirect.Com Retail Limited as a person with significant control on 30 Mar 2026
3 Feb 2026AccountsAnnual accounts made up to 27 Apr 2025
27 Jan 2026Confirmation StatementConfirmation statement made on 24 Jan 2026 with no updates
15 Apr 2025AccountsAnnual accounts made up to 28 Apr 2024
27 Jan 2025Confirmation StatementConfirmation statement made on 24 Jan 2025 with no updates
15 Apr 2026 Persons With Significant Control

Change to Sportsdirect.Com Retail Limited as a person with significant control on 30 Mar 2026

3 Feb 2026 Accounts

Annual accounts made up to 27 Apr 2025

27 Jan 2026 Confirmation Statement

Confirmation statement made on 24 Jan 2026 with no updates

15 Apr 2025 Accounts

Annual accounts made up to 28 Apr 2024

27 Jan 2025 Confirmation Statement

Confirmation statement made on 24 Jan 2025 with no updates

Recent Activity

Latest Activity

Change to Sportsdirect.Com Retail Limited as a person with significant control on 30 Mar 2026

1 months ago on 15 Apr 2026

Annual accounts made up to 27 Apr 2025

3 months ago on 3 Feb 2026

Confirmation statement made on 24 Jan 2026 with no updates

3 months ago on 27 Jan 2026

Annual accounts made up to 28 Apr 2024

1 years ago on 15 Apr 2025

Confirmation statement made on 24 Jan 2025 with no updates

1 years ago on 27 Jan 2025