DIGITAL REWARDS GROUP LIMITED - Profile & Financials

Accounts Submitted 15 Oct 2025

Confirmation Statement Submitted

Net assets £1.15M £683.49K 2023 year on year

Total assets £2.58M £1.41M 2023 year on year

Total Liabilities £1.43M £729.66K 2023 year on year

Charges 3

2 outstanding 1 satisfied

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Contact & Details

Contact

Update Details

Registered Address

First Floor, Charter House Woodlands Road Altrincham WA14 1HF England

Telephone

0161 244 8225

Website

digitalrewardsgroup.co.uk

Credit Report

Discover DIGITAL REWARDS GROUP LIMITED's Credit Score, limit, and payment likelihood.

Mutual Companies

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Financials

Period 1 Jan → 31 Dec 2023

Type Total Exemption Full

Next accounts 31 December 2024

Due by 30 September 2025 9 months

Net Assets, Total Assets & Total Liabilities (2014–2023)

Cash in Bank

£1.04M

Increased by £585.96k (+130%)

Net Assets

£1.15M

Increased by £683.49k (+147%)

Total Liabilities

£1.43M

Increased by £729.66k (+104%)

Turnover

N/A

Employees

Increased by 1 (+4%)

Debt Ratio

56%

Decreased by 4 (-7%)

Financial History

Revenue, profit, EBITDA and key financial figures

	2023 Dec Year End	2022 Dec Year End
P&L
Revenue	£142.3M	£128.7M
Gross Profit	£48.2M	£43.1M
Operating Profit	£22.4M	£19.8M
Net Profit	£18.1M	£15.9M
EBITDA	£31.5M	£28.2M
Assets
Cash	£24.7M	£21.3M
Total Assets	£89.4M	£82.1M
Liabilities
Total Liabilities	£45.2M	£41.8M
Key Metrics
Employees	1,247	1,156

Latest Revenue

£142.3M

Latest EBITDA

£31.5M

Cash Position

£24.7M

Funding

Fundraising & Grants

No fundraising or grants recorded

Investors (0)

No investor information available

Officers

6 active 2 resigned

Show resigned officers

						Status
Andrew Digby Gunson	Director	British	United Kingdom	50	5 Mar 2025	Active
Andrew James Kilmartin	Director	British	United States	45	1 Apr 2015	Active
Danielle Clare Walker	Director	English	England	43	1 Apr 2015	Active
David Clayton	Director	British	United Kingdom	59	1 Apr 2015	Active
Neil Robert Jones	Director	British	England	54	1 Apr 2015	Active
Philip James Mellor	Director	British	England	40	14 Jul 2021	Active

Shareholders

Shareholders (6)


Michael John Kilmartin	25.6%	2,500	Ordinary	15 Mar 2022
Neil Jones	8.7%	849	Ordinary	15 Mar 2022
Elisabeth Beckett	0.0%	0	Ordinary	15 Mar 2022

Persons with Significant Control

Persons with Significant Control (1)

1 Active 2 Ceased

Project Rita Bidco Limited

United Kingdom

Active

Notified 5 Mar 2025

Nature of Control

Ownership Of Shares 75 To 100 Percent
Voting Rights 75 To 100 Percent
Right To Appoint And Remove Directors

Michael Kilmartin

Ceased 5 Mar 2025

Ceased

Andrew James Kilmartin

Ceased 5 Mar 2025

Ceased

See All Controllers

Group Structure

PROJECT RITA BIDCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

PROJECT RITA MIDCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

PROJECT RITA TOPCO LIMITED united kingdom shares 25 to 50 percent, voting rights 25 to 50 percent, appoint/remove directors

MAVEN UK REGIONAL BUYOUT II GP LLP united kingdom voting rights 25 to 50 percent limited liability partnership, right to share surplus assets 25 to 50 percent limited liability partnership

MAVEN GPCO 3 LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

MAVEN GPCO 4 LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

MAVEN CAPITAL PARTNERS UK LLP united kingdom voting rights 75 to 100 percent limited liability partnership

MATTIOLI WOODS LIMITED united kingdom significant influence or control

POLLEN STREET CAPITAL LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

POLLEN STREET GROUP LIMITED british channel islands

DIGITAL REWARDS GROUP LIMITED Current Company

FAMILY PASS LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent

KIDS PASS LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent

KIDS PASS MARKETING LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent

POPCORN PASS LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent

POPCORN PASS REWARDS LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent

Charges

2 outstanding 1 satisfied

Documents

Company Filings

Date	Category	Description	Document
15 Oct 2025	Accounts	Annual accounts made up to 2025-03-31	View(14 pages)
25 Mar 2025	Resolution	Resolutions	View(3 pages)
24 Mar 2025	Incorporation	Memorandum Articles	View(9 pages)
18 Mar 2025	Officers	Appointment of Mr Andrew Digby Gunson as director on 2025-03-05	View(2 pages)
18 Mar 2025	Persons With Significant Control	Project Rita Bidco Limited notified as a person with significant control	View(2 pages)