VIDEALERT DEVELOPMENT LIMITED - Profile & Financials

Accounts Submitted 7 Mar 2025

Confirmation Statement Submitted 21 May 2025

Net assets £-7.13K £0.00 2024 year on year

Total assets £64.00 £0.00 2024 year on year

Total Liabilities £7.20K £0.00 2024 year on year

Charges 2

2 satisfied

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Contact & Details

Contact

Update Details

Registered Address

12th Floor One America Square London EC3N 2LS United Kingdom

Credit Report

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Mutual Companies

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Financials

Period 1 Jan → 31 Dec 2024

Type Total Exemption Full

Next accounts 31 December 2025

Due by 30 September 2026 9 months

Net Assets, Total Assets & Total Liabilities (2021–2024)

Cash in Bank

N/A

Net Assets

-£7.13k

Total Liabilities

£7.20k

Turnover

N/A

Employees

Decreased by 1 (-50%)

Debt Ratio

11242%

Financial History

Revenue, profit, EBITDA and key financial figures

	2024 Dec Year End	2023 Dec Year End
P&L
Revenue	£142.3M	£128.7M
Gross Profit	£48.2M	£43.1M
Operating Profit	£22.4M	£19.8M
Net Profit	£18.1M	£15.9M
EBITDA	£31.5M	£28.2M
Assets
Cash	£24.7M	£21.3M
Total Assets	£89.4M	£82.1M
Liabilities
Total Liabilities	£45.2M	£41.8M
Key Metrics
Employees	1,247	1,156

Latest Revenue

£142.3M

Latest EBITDA

£31.5M

Cash Position

£24.7M

Funding

Fundraising & Grants

No fundraising or grants recorded

Investors (0)

No investor information available

Officers

1 active 7 resigned

Show resigned officers

						Status
Martin Johnson	Director	British	United Kingdom	52	4 Aug 2023	Active

Shareholders

Shareholders (1)


Marston (holdings) Limited	100.0%	393,281	Ordinary	19 May 2020

Persons with Significant Control

Persons with Significant Control (1)

1 Active 2 Ceased

Marston (holdings) Limited

United Kingdom

Active

Notified 1 Apr 2019

Nature of Control

Ownership Of Shares 75 To 100 Percent
Voting Rights 75 To 100 Percent
Right To Appoint And Remove Directors

Timothy Michael Daniels

Ceased 1 Apr 2019

Ceased

David Jeremy Norcross Richmond

Ceased 1 Apr 2019

Ceased

See All Controllers

Group Structure

MARSTON (HOLDINGS) LIMITED united kingdom shares 75 to 100 percent

MAGENTA BIDCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

MAGENTA INTERCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

MAGENTA PIKCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

MARSTON CORPORATE LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

FREE FLOW BIDCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

FREE FLOW PARENTCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

FREE FLOW PIKCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

FREE FLOW INTERCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors

FREE FLOW TOPCO LIMITED united kingdom

VIDEALERT DEVELOPMENT LIMITED Current Company

Charges

2 satisfied

Documents

Company Filings

Date	Category	Description	Document
21 May 2025	Confirmation Statement	Confirmation statement made on 2025-05-19 with no updates	View(3 pages)
7 Mar 2025	Accounts	Annual accounts made up to 2024-05-31	View(7 pages)
7 Mar 2025	Accounts	Annual accounts filed	View(103 pages)
20 Feb 2025	Other	Notice of agreement to exemption from audit of accounts for period ending 31/05/24	View(1 page)
20 Feb 2025	Other	Audit exemption statement of guarantee by parent company for period ending 31/05/24	View(2 pages)