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VIDEALERT LIMITED

Active London

Other information technology service activities

0 employees
Other information technology service activities
V

VIDEALERT LIMITED

Other information technology service activities

Founded 11 Feb 2004 Active London, United Kingdom 0 employees
Other information technology service activities
Accounts Submitted 7 Mar 2025
Confirmation Statement Submitted 14 Mar 2025
Net assets £3.10M £901.27K 2024 year on year
Total assets £18.22M £3.41M 2024 year on year
Total Liabilities £15.12M £2.51M 2024 year on year
Charges 4
3 outstanding 1 satisfied

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Contact & Details

Contact

Update Details

Registered Address

12th Floor One America Square London EC3N 2LS United Kingdom

Credit Report

Discover VIDEALERT LIMITED's Credit Score, limit, and payment likelihood.

Mutual Companies

See All Mutual Companies

Financials

Financials

Period 1 Jan → 31 Dec 2024
Type Total Exemption Full
Next accounts 31 December 2025
Due by 30 September 2026 9 months

Net Assets, Total Assets & Total Liabilities (2013–2024)

Cash in Bank

£367.27k

Decreased by £104.27k (-22%)

Net Assets

£3.10M

Increased by £901.27k (+41%)

Total Liabilities

£15.12M

Increased by £2.51M (+20%)

Turnover

£11.69M

Employees

N/A

Decreased by 38 (-100%)

Debt Ratio

83%

Decreased by 2 (-2%)
See 10 Year Full Financials

Financial History

Revenue, profit, EBITDA and key financial figures

2024
Dec Year End
2023
Dec Year End
P&L
Revenue
£142.3M
£128.7M
Gross Profit
£48.2M
£43.1M
Operating Profit
£22.4M
£19.8M
Net Profit
£18.1M
£15.9M
EBITDA
£31.5M
£28.2M
Assets
Cash
£24.7M
£21.3M
Total Assets
£89.4M
£82.1M
Liabilities
Total Liabilities
£45.2M
£41.8M
Key Metrics
Employees
1,247
1,156
Latest Revenue
£142.3M
Latest EBITDA
£31.5M
Cash Position
£24.7M

Funding

Fundraising & Grants

No fundraising or grants recorded

Investors (0)

No investor information available

Officers

Officers

2 active 15 resigned
Status
David James SinclairDirectorBritishEngland4715 Sept 2023Active
Martin JohnsonDirectorBritishUnited Kingdom524 Aug 2023Active

Shareholders

Shareholders (3)

Videalert Development Limited
79.2%
5,090,87423 Mar 2016
Videalert Development Limited
11.1%
711,39223 Mar 2016
Videalert Development Limited
9.8%
626,85523 Mar 2016

Persons with Significant Control

Persons with Significant Control (1)

1 Active 1 Ceased

Marston (holdings) Limited

United Kingdom

Active
Notified 16 May 2025
Nature of Control
  • Ownership Of Shares 75 To 100 Percent
  • Voting Rights 75 To 100 Percent
  • Right To Appoint And Remove Directors

Videalert Development Ltd

Ceased 16 May 2025

Ceased
See All Controllers

Group Structure

Group Structure

MARSTON (HOLDINGS) LIMITED united kingdom shares 75 to 100 percent
MAGENTA BIDCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors
MAGENTA INTERCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors
MAGENTA PIKCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors
MARSTON CORPORATE LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors
FREE FLOW BIDCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors
FREE FLOW PARENTCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors
FREE FLOW PIKCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors
FREE FLOW INTERCO LIMITED united kingdom shares 75 to 100 percent, voting rights 75 to 100 percent, appoint/remove directors
FREE FLOW TOPCO LIMITED united kingdom
VIDEALERT LIMITED Current Company

Charges

Charges

3 outstanding 1 satisfied

Documents

Company Filings

DateCategoryDescriptionDocument
11 Jun 2025MortgageMortgage Create With Deed With Charge Number Charge Creation DateView(67 pages)
9 Jun 2025MortgageMortgage Create With Deed With Charge Number Charge Creation DateView(67 pages)
21 May 2025Persons With Significant ControlCessation of Videalert Development Ltd as a person with significant control on 2025-05-16View(1 page)
21 May 2025Persons With Significant ControlMarston (Holdings) Limited notified as a person with significant controlView(2 pages)
14 Mar 2025Confirmation StatementConfirmation statement made on 2025-03-12 with no updatesView(3 pages)
11 Jun 2025 Mortgage

Mortgage Create With Deed With Charge Number Charge Creation Date

View Document(67 pages)
9 Jun 2025 Mortgage

Mortgage Create With Deed With Charge Number Charge Creation Date

View Document(67 pages)
21 May 2025 Persons With Significant Control

Cessation of Videalert Development Ltd as a person with significant control on 2025-05-16

View Document(1 page)
21 May 2025 Persons With Significant Control

Marston (Holdings) Limited notified as a person with significant control

View Document(2 pages)
14 Mar 2025 Confirmation Statement

Confirmation statement made on 2025-03-12 with no updates

View Document(3 pages)

Recent Activity

Latest Activity

Mortgage Create With Deed With Charge Number Charge Creation Date

8 months ago on 11 Jun 2025

Mortgage Create With Deed With Charge Number Charge Creation Date

8 months ago on 9 Jun 2025

Cessation of Videalert Development Ltd as a person with significant control on 2025-05-16

9 months ago on 21 May 2025

Marston (Holdings) Limited notified as a person with significant control

9 months ago on 21 May 2025

Confirmation statement made on 2025-03-12 with no updates

11 months ago on 14 Mar 2025