LENDING DIRECT LIMITED

Active Kingswinford

Activities of mortgage finance companies

3 employees website.com
Activities of mortgage finance companies
L

LENDING DIRECT LIMITED

Activities of mortgage finance companies

Founded 3 Nov 2011 Active Kingswinford, England 3 employees website.com
Activities of mortgage finance companies

Previous Company Names

HAMMER HILL LIMITED 8 Nov 2019 — 2 Sept 2022
GREENFIELD LOANS LIMITED 3 Nov 2011 — 8 Nov 2019
Accounts Submitted 10 Mar 2025 Next due 30 Sept 2026 4 months remaining
Confirmation Submitted 7 Nov 2025 Next due 17 Nov 2026 5 months remaining
Net assets £3M £323K 2024 year on year
Total assets £7M £342K 2024 year on year
Total Liabilities £4M £19K 2024 year on year
Charges 1
1 satisfied

Contact & Details

Contact

Registered Address

Brook House Moss Grove Kingswinford West Midlands DY6 9HS England

Website

www.example.com

Full company profile for LENDING DIRECT LIMITED (07834461), an active company based in Kingswinford, England. Incorporated 3 Nov 2011. Activities of mortgage finance companies. View financials, directors, shareholders, and filings.

Business Summary

This company specializes in providing innovative solutions and services across multiple sectors.

Products & Services

consulting software analytics integration

Reports

Credit Report

In-depth credit score, financial analysis, risk assessment and company intelligence.

Financials

Financials

Period 1 Jan → 31 Dec 2024
Type total-exemption-full
Next accounts 31 Dec 2025
Due by 30 Sept 2026 4 months remaining

Net Assets, Total Assets & Total Liabilities (2014–2024)

Cash in Bank

£1.83M

Increased by £1.49M (+434%)

Net Assets

£3.46M

Increased by £322.76k (+10%)

Total Liabilities

£3.98M

Increased by £19.01k (+0%)

Turnover

N/A

Employees

3

Decreased by 1 (-25%)

Debt Ratio

54%

Decreased by 2 (-4%)

Financial History

Revenue, profit, EBITDA and key financial figures

2024
31 Dec Year End
2023
31 Dec Year End
P&L
Revenue
£142.3M
£128.7M
Gross Profit
£48.2M
£43.1M
Operating Profit
£22.4M
£19.8M
Net Profit
£18.1M
£15.9M
EBITDA
£31.5M
£28.2M
Assets
Cash
£24.7M
£21.3M
Total Assets
£89.4M
£82.1M
Liabilities
Total Liabilities
£45.2M
£41.8M
Key Metrics
Employees
1,247
1,156
Latest Revenue
£142.3M
Latest EBITDA
£31.5M
Cash Position
£24.7M

Funding

Fundraising & Grants

No fundraising or grants recorded

Investors (0)

No investor information available

Officers

Officers

3 active
Status
Ashley SmithDirectorBritishEngland313 Aug 2022Active
Joe SmithDirectorBritishEngland273 Aug 2022Active
Katie Louise Elcock-smithDirectorBritishEngland373 Aug 2022Active

Shareholders

Shareholders (2)

Steve Smith
50.0%
Tracy Michelle Smith
50.0%

Persons with Significant Control

Persons with Significant Control (2)

2 Active

Steven Kevin Smith

British

Active
Notified 6 Apr 2016
Residence England
DOB August 1962
Nature of Control
  • Ownership Of Shares 25 To 50 Percent,voting Rights 25 To 50 Percent

Tracy Michelle Smith

British

Active
Notified 6 Apr 2016
Residence England
DOB September 1963
Nature of Control
  • Ownership Of Shares 25 To 50 Percent,voting Rights 25 To 50 Percent

Group Structure

Group Structure

LENDING DIRECT LIMITED Current Company
YBR 003 LIMITED united kingdom

Charges

Charges

1 satisfied

Properties

Properties

0 total

No related properties

Documents

Company Filings

DateCategoryDescriptionDocument
2 Feb 2026OfficersChange to director Mrs Tracy Michele Smith on 2 Feb 2026
2 Feb 2026Persons With Significant ControlChange to Mrs Tracy Michelle Smith as a person with significant control on 2 Feb 2026
7 Nov 2025Confirmation StatementConfirmation statement made on 3 Nov 2025 with no updates
10 Mar 2025AccountsAnnual accounts made up to 31 Dec 2024
6 Nov 2024Confirmation StatementConfirmation statement made on 3 Nov 2024 with no updates
2 Feb 2026 Officers

Change to director Mrs Tracy Michele Smith on 2 Feb 2026

2 Feb 2026 Persons With Significant Control

Change to Mrs Tracy Michelle Smith as a person with significant control on 2 Feb 2026

7 Nov 2025 Confirmation Statement

Confirmation statement made on 3 Nov 2025 with no updates

10 Mar 2025 Accounts

Annual accounts made up to 31 Dec 2024

6 Nov 2024 Confirmation Statement

Confirmation statement made on 3 Nov 2024 with no updates

Recent Activity

Latest Activity

Change to director Mrs Tracy Michele Smith on 2 Feb 2026

3 months ago on 2 Feb 2026

Change to Mrs Tracy Michelle Smith as a person with significant control on 2 Feb 2026

3 months ago on 2 Feb 2026

Confirmation statement made on 3 Nov 2025 with no updates

6 months ago on 7 Nov 2025

Annual accounts made up to 31 Dec 2024

1 years ago on 10 Mar 2025

Confirmation statement made on 3 Nov 2024 with no updates

1 years ago on 6 Nov 2024