BRAND POTENTIAL LIMITED

Active London

Other professional, scientific and technical activities n.e.c.

43 employees website.com
Other professional, scientific and technical activities n.e.c.
B

BRAND POTENTIAL LIMITED

Other professional, scientific and technical activities n.e.c.

Founded 3 Sept 2009 Active London, England 43 employees website.com
Other professional, scientific and technical activities n.e.c.
Accounts Submitted 11 Oct 2025 Next due 30 Jun 2026 1 month remaining
Confirmation Submitted 6 Oct 2025 Next due 17 Sept 2026 4 months remaining
Net assets £3M £261K 2024 year on year
Total assets £5M £1M 2024 year on year
Total Liabilities £2M £907K 2024 year on year
Charges 3
1 outstanding 2 satisfied

Contact & Details

Contact

Registered Address

Uncommon Holborn 81-87 High Holborn London WC1V 6DF England

Telephone

0800 000 0000

Website

www.example.com

Full company profile for BRAND POTENTIAL LIMITED (07007867), an active company based in London, England. Incorporated 3 Sept 2009. Other professional, scientific and technical activities n.e.c.. View financials, directors, shareholders, and filings.

Business Summary

This company specializes in providing innovative solutions and services across multiple sectors.

Products & Services

consulting software analytics integration

Reports

Credit Report

In-depth credit score, financial analysis, risk assessment and company intelligence.

Financials

Financials

Period 1 Jan → 31 Dec 2024
Type Total Exemption Full
Next accounts 31 December 2025
Due by 30 September 2026 9 months

Balance Sheet & P&L (2014–2024)

Cash in Bank

£152.51k

Decreased by £438.85k (-74%)

Net Assets

£2.79M

Increased by £261.37k (+10%)

Total Liabilities

£1.94M

Increased by £907.26k (+88%)

Turnover

£6.86M

Employees

43

Increased by 7 (+19%)

Debt Ratio

41%

Increased by 12 (+41%)

Financial History

Revenue, profit, EBITDA and key financial figures

2024
Dec Year End
2023
Dec Year End
P&L
Revenue
£142.3M
£128.7M
Gross Profit
£48.2M
£43.1M
Operating Profit
£22.4M
£19.8M
Net Profit
£18.1M
£15.9M
EBITDA
£31.5M
£28.2M
Assets
Cash
£24.7M
£21.3M
Total Assets
£89.4M
£82.1M
Liabilities
Total Liabilities
£45.2M
£41.8M
Key Metrics
Employees
1,247
1,156
Latest Revenue
£142.3M
Latest EBITDA
£31.5M
Cash Position
£24.7M

Funding

Fundraising & Grants

No fundraising or grants recorded

Investors (0)

No investor information available

Share Capital

Share Capital

Share allotments and capital structure

2 Allotments 485 Shares £228.5 Total
Date FromShare ClassShares AllottedAmount RaisedPrice/Share
12 Nov 2021285£28.5£0.1
1 Mar 2010200£200£1

Officers

Officers

2 active 1 resigned
Status
Gérard GhazarianDirectorDutchNetherlands4912 Nov 2021Active
Mirelle Diana Van WeldamDirectorDutchNetherlands5021 Jun 2022Active

Shareholders

Shareholders (1)

Candid Platform Ltd
100.0%

Persons with Significant Control

Persons with Significant Control (1)

1 Active 3 Ceased

Candid Platform Ltd

United Kingdom

Active
Notified 12 Nov 2021
Nature of Control
  • Ownership Of Shares 75 To 100 Percent,voting Rights 75 To 100 Percent,right To Appoint And Remove Directors

Thomas Antony Lovett

Ceased 12 Nov 2021

Ceased

Christopher James Molloy

Ceased 12 Nov 2021

Ceased

Mary Say

Ceased 12 Nov 2021

Ceased

Group Structure

Group Structure

CANDID PLATFORM LTD united kingdom
BRAND POTENTIAL LIMITED Current Company

Charges

Charges

1 outstanding 2 satisfied

Properties

Properties

0 total

No related properties

Documents

Company Filings

DateCategoryDescriptionDocument
2 Mar 2026AddressChange Registered Office Address Company With Date Old Address New Address
11 Oct 2025OtherNotice of agreement to exemption from audit of accounts for period ending 30/09/24
11 Oct 2025AccountsAnnual accounts made up to 30 Sept 2024
11 Oct 2025OtherAudit exemption statement of guarantee by parent company for period ending 30/09/24
11 Oct 2025AccountsAnnual accounts filed
2 Mar 2026 Address

Change Registered Office Address Company With Date Old Address New Address

11 Oct 2025 Other

Notice of agreement to exemption from audit of accounts for period ending 30/09/24

11 Oct 2025 Accounts

Annual accounts made up to 30 Sept 2024

11 Oct 2025 Other

Audit exemption statement of guarantee by parent company for period ending 30/09/24

11 Oct 2025 Accounts

Annual accounts filed

Recent Activity

Latest Activity

Change Registered Office Address Company With Date Old Address New Address

2 months ago on 2 Mar 2026

Notice of agreement to exemption from audit of accounts for period ending 30/09/24

6 months ago on 11 Oct 2025

Annual accounts made up to 30 Sept 2024

6 months ago on 11 Oct 2025

Audit exemption statement of guarantee by parent company for period ending 30/09/24

6 months ago on 11 Oct 2025

Annual accounts filed

6 months ago on 11 Oct 2025