WHAT COUNTS MARKETING LIMITED

Active United Kingdom

Other service activities n.e.c.

1 employees website.com
Other service activities n.e.c.
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WHAT COUNTS MARKETING LIMITED

Other service activities n.e.c.

Founded 5 Apr 2006 Active United Kingdom 1 employees website.com
Other service activities n.e.c.
Accounts Submitted 27 Oct 2025 Next due 30 Apr 2027 11 months remaining
Confirmation Submitted 31 Mar 2026 Next due 13 Apr 2027 10 months remaining
Net assets £76K £643 2025 year on year
Total assets £77K £892 2025 year on year
Total Liabilities £1K £249 2025 year on year
Charges None No charges registered

Contact & Details

Contact

Full company profile for WHAT COUNTS MARKETING LIMITED (05770311), an active company based in United Kingdom. Incorporated 5 Apr 2006. Other service activities n.e.c.. View financials, directors, shareholders, and filings.

Business Summary

This company specializes in providing innovative solutions and services across multiple sectors.

Products & Services

consulting software analytics integration

Reports

Credit Report

In-depth credit score, financial analysis, risk assessment and company intelligence.

Financials

Financials

Period 1 Aug → 31 Jul 2025
Type micro-entity
Next accounts 31 Jul 2026
Due by 30 Apr 2027 11 months remaining

Net Assets, Total Assets & Total Liabilities (2015–2025)

Cash in Bank

N/A

Net Assets

£75.82k

Increased by £643.00 (+1%)

Total Liabilities

£1.29k

Increased by £249.00 (+24%)

Turnover

N/A

Employees

1

Debt Ratio

2%

Increased by 1 (+100%)

Financial History

Revenue, profit, EBITDA and key financial figures

2025
31 Jul Year End
2024
31 Jul Year End
P&L
Revenue
£142.3M
£128.7M
Gross Profit
£48.2M
£43.1M
Operating Profit
£22.4M
£19.8M
Net Profit
£18.1M
£15.9M
EBITDA
£31.5M
£28.2M
Assets
Cash
£24.7M
£21.3M
Total Assets
£89.4M
£82.1M
Liabilities
Total Liabilities
£45.2M
£41.8M
Key Metrics
Employees
1,247
1,156
Latest Revenue
£142.3M
Latest EBITDA
£31.5M
Cash Position
£24.7M

Funding

Fundraising & Grants

No fundraising or grants recorded

Investors (0)

No investor information available

Officers

Officers

0 active 3 resigned
Status

No officers found

No officers found

Shareholders

Shareholders (1)

Andrew Patrick Ground
100.0%

Persons with Significant Control

Persons with Significant Control (2)

2 Active

Mr Andrew Patrick Ground

British

Active
Notified 6 Apr 2016
Residence United Kingdom
DOB March 1967
Nature of Control
  • Ownership Of Shares 75 To 100 Percent
  • Voting Rights 75 To 100 Percent

Andrew Patrick Ground

British

Active
Notified 6 Apr 2016
Residence United Kingdom
DOB March 1967
Nature of Control
  • Ownership Of Shares 75 To 100 Percent,voting Rights 75 To 100 Percent

Group Structure

Group Structure

No group structure identified

Charges

Charges

No charges registered

Properties

Properties

0 total

No related properties

Documents

Company Filings

DateCategoryDescriptionDocument
31 Mar 2026Confirmation StatementConfirmation statement made on 30 Mar 2026 with updates
27 Oct 2025AccountsAnnual accounts made up to 31 Jul 2025
7 Apr 2025Confirmation StatementConfirmation statement made on 5 Apr 2025 with updates
26 Nov 2024AccountsAnnual accounts made up to 31 Jul 2024
15 Apr 2024Confirmation StatementConfirmation statement made on 5 Apr 2024 with no updates
31 Mar 2026 Confirmation Statement

Confirmation statement made on 30 Mar 2026 with updates

27 Oct 2025 Accounts

Annual accounts made up to 31 Jul 2025

7 Apr 2025 Confirmation Statement

Confirmation statement made on 5 Apr 2025 with updates

26 Nov 2024 Accounts

Annual accounts made up to 31 Jul 2024

15 Apr 2024 Confirmation Statement

Confirmation statement made on 5 Apr 2024 with no updates

Recent Activity

Latest Activity

Confirmation statement made on 30 Mar 2026 with updates

1 months ago on 31 Mar 2026

Annual accounts made up to 31 Jul 2025

7 months ago on 27 Oct 2025

Confirmation statement made on 5 Apr 2025 with updates

1 years ago on 7 Apr 2025

Annual accounts made up to 31 Jul 2024

1 years ago on 26 Nov 2024

Confirmation statement made on 5 Apr 2024 with no updates

2 years ago on 15 Apr 2024