INITIAL REWARDS LIMITED

03745785
Active London

Advertising agencies

12 employees website.com
Creative, media and publishing Advertising agencies
I

INITIAL REWARDS LIMITED

03745785

Advertising agencies

Founded 6 Apr 1999 Active London, United Kingdom 12 employees website.com
Creative, media and publishing Advertising agencies

Previous Company Names

INITIAL POKER LIMITED 24 Oct 2006 — 2 Dec 2008
PREMIUM PEN LIMITED 6 Apr 1999 — 24 Oct 2006
Accounts Submitted 4 Aug 2025 Next due 30 Sept 2026 2 months remaining
Confirmation Submitted 15 Apr 2026 Next due 20 Apr 2027 9 months remaining
Net assets £847K £119K 2024 year on year
Total assets £1M £32K 2024 year on year
Total Liabilities £264K £87K 2024 year on year
Charges None No charges registered

Contact & Details

Contact

Registered Address

4th Floor Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom

Telephone

0800 000 0000

Email

info@example.com

Website

www.example.com

Full company profile for INITIAL REWARDS LIMITED (03745785), an active creative, media and publishing company based in London, United Kingdom. Incorporated 6 Apr 1999. Advertising agencies. View financials, directors, shareholders, and filings.

Business Summary

This company specializes in providing innovative solutions and services across multiple sectors.

Products & Services

consulting software analytics integration

Reports

Credit Report

In-depth credit score, financial analysis, risk assessment and company intelligence.

Financials

Financials

Period 1 Jan → 31 Dec 2024
Type total-exemption-full
Next accounts 31 Dec 2025
Due by 30 Sept 2026 2 months remaining

Net Assets, Total Assets & Total Liabilities (2014–2024)

Cash in Bank

£360.83k

Increased by £268.08k (+289%)

Net Assets

£846.67k

Decreased by £118.99k (-12%)

Total Liabilities

£264.05k

Increased by £87.15k (+49%)

Turnover

N/A

Employees

12

Increased by 1 (+9%)

Debt Ratio

24%

Increased by 9 (+60%)

Financial History

Revenue, profit, EBITDA and key financial figures

2024
31 Dec Year End
2023
31 Dec Year End
P&L
Revenue
£142.3M
£128.7M
Gross Profit
£48.2M
£43.1M
Operating Profit
£22.4M
£19.8M
Net Profit
£18.1M
£15.9M
EBITDA
£31.5M
£28.2M
Assets
Cash
£24.7M
£21.3M
Total Assets
£89.4M
£82.1M
Liabilities
Total Liabilities
£45.2M
£41.8M
Key Metrics
Employees
1,247
1,156
Latest Revenue
£142.3M
Latest EBITDA
£31.5M
Cash Position
£24.7M

Funding

Fundraising & Grants

No fundraising or grants recorded

Investors (0)

No investor information available

Share Capital

Share Capital

Share allotments and capital structure

5 Allotments 14,713 Shares £684k Total
Date FromShare ClassShares AllottedAmount RaisedPrice/Share
18 Nov 2014327£0.327£0.001
24 Sept 20141,809£85k£47
31 Jul 20146,365£299k£47
3 Jun 20146,142£300k£48.844
1 Jan 201470£70£1

Officers

Officers

1 active 2 resigned
Status
Martin Jack ReubenDirectorBritishUnited Kingdom8330 Nov 2017Active

Shareholders

Shareholders (5)

Jonathan Dennis Reuben
33.1%
Lee Reuben
29.0%

Persons with Significant Control

Persons with Significant Control (3)

3 Active

Lee Reuben

British

Active
Notified 6 Apr 2016
Residence United Kingdom
DOB March 1970
Nature of Control
  • Ownership Of Shares 25 To 50 Percent,voting Rights 25 To 50 Percent

Mr Jonathan Dennis Reuben

English

Active
Notified 6 Apr 2016
Residence United Kingdom
DOB January 1981
Nature of Control
  • Ownership Of Shares 25 To 50 Percent
  • Voting Rights 25 To 50 Percent

Mr Lee Reuben

British

Active
Notified 6 Apr 2016
Residence United Kingdom
DOB March 1970
Nature of Control
  • Ownership Of Shares 25 To 50 Percent
  • Voting Rights 25 To 50 Percent

Group Structure

Group Structure

No group structure identified

Charges

Charges

No charges registered

Properties

Properties

2 leasehold 2 total
AddressTenurePrice PaidDate Added
47 Fairfax Road, London (NW6 4EL) CAMDEN
Leasehold-18 Feb 2021
63 Fairfax Road, London (NW6 4EE) CAMDEN
Leasehold-17 Nov 2020
47 Fairfax Road, London (NW6 4EL)
Leasehold
Added 18 Feb 2021
District CAMDEN
63 Fairfax Road, London (NW6 4EE)
Leasehold
Added 17 Nov 2020
District CAMDEN

Documents

Company Filings

DateCategoryDescriptionDocument
15 Apr 2026Confirmation StatementConfirmation statement made on 6 Apr 2026 with updates
11 Mar 2026Persons With Significant ControlChange to Mr Jonathan Reuben as a person with significant control on 11 Mar 2026
4 Aug 2025AccountsAnnual accounts made up to 31 Dec 2024
12 Jun 2025Confirmation StatementConfirmation statement made on 6 Apr 2025 with updates
12 Jun 2025AddressChange Registered Office Address Company With Date Old Address New Address
15 Apr 2026 Confirmation Statement

Confirmation statement made on 6 Apr 2026 with updates

11 Mar 2026 Persons With Significant Control

Change to Mr Jonathan Reuben as a person with significant control on 11 Mar 2026

4 Aug 2025 Accounts

Annual accounts made up to 31 Dec 2024

12 Jun 2025 Confirmation Statement

Confirmation statement made on 6 Apr 2025 with updates

12 Jun 2025 Address

Change Registered Office Address Company With Date Old Address New Address

Recent Activity

Latest Activity

Confirmation statement made on 6 Apr 2026 with updates

2 months ago on 15 Apr 2026

Change to Mr Jonathan Reuben as a person with significant control on 11 Mar 2026

3 months ago on 11 Mar 2026

Annual accounts made up to 31 Dec 2024

11 months ago on 4 Aug 2025

Confirmation statement made on 6 Apr 2025 with updates

1 years ago on 12 Jun 2025

Change Registered Office Address Company With Date Old Address New Address

1 years ago on 12 Jun 2025